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Everyday Ways to Build a Better Business
As a business owner, your goal is to build a better business than the competition. You can do this by starting out with a solid foundation and then paying close attention to how you handle day-to-day operations. The Peabody Area Chamber of Commerce offers the following guidance to help get you started. Lay the Foundation with a Business Plan Any successful business owner will tell you that a well-crafted business plan is essential to the success of a new venture. A business plan helps to
How to Use Facebook to Promote Your Business
Is it just us or does Black Friday seem to have withered on the vine? Years ago, people would run out to get their newspapers on Thanksgiving to peruse the deals and map out their shopping plans. This year, holiday deals began in October and thus they’ve lost some of their luster and excitement. Yes, there are many good deals to be had and there’s something to be said for not having to wait outside for a store to open, but there’s no thrill of the hunt, no memorable experience. That gives the advantage
Boost Holiday Traffic and Sales with These Proven Marketing Methods
Many small business owners have a love-hate relationship with the holiday season. They love the potential for extra sales and food traffic but hate the stress and uncertainty. If you're struggling to come up with holiday marketing ideas that will get people in the door (and spending money), never fear! The Peabody Area Chamber of Commerce compiled a list of tried and tested holiday marketing techniques that are sure to help your small business succeed this holiday season.Host a Workshop Workshops are
7 Branding Decisions All Peabody, MA Business Owners Need to Make
Branding is what sets your business apart from the others. It serves as your identity in the market. Without a solid brand, you won't make the right impression. But how do you effectively build your brand? The tips below courtesy of the Peabody Area Chamber of Commerce detail the seven important business branding decisions you must make. Your Business Name Your name is the first thing that identifies your brand. Ideally, your business name should reflect your branding, be distinctive, and be
Using Facebook Groups to Grow Your Business
In any community, there are several Facebook groups that have formed around living, working, and/or playing in your area. Some are private and you’ll need to request to join. Others are public. Some groups are loosely veiled business generators for community leaders or professionals who recognize how important it is to insert themselves into conversations about the community. Facebook groups are an excellent way to grow your business. Here are a few ways to do this in an existing group. Do Your
Meet the Member: Jessy ElGhoul
Tell us about your company? Salem Five is a Full-Service Financial Services Company. We employ some of the top professionals in retail, small business banking, lending, insurance, and wealth management -- enabling us to provide expertise that is uncommon among community and regional banks. At Salem Five, we understand the importance of helping our communities. Through the Salem Five Charitable Foundation, we are committed and continue to support a variety of community organizations ensuring vibrant
What's Your Biggest Marketing Challenge?
When a business operator finally decides they need someone focused on their marketing, and they resolve to hire for the position, it usually goes something like this: “This position will be in charge of posting to our social media channels.” But if that’s all you’re doing, you can put that in the hands of the nearest thirteen-year-old. If you’re contemplating stepping up your business marketing, you need more than a scheduler. You need someone who understands the different kinds of marketing,
Are You Ready for These 3 Workplace Trends?
Workplace trends come and go like snack carts, but these trends may very well revolutionize the way we work because they are just so darn appealing to most employees. But before we go into these workplace trends, know that they are not for everyone. Your business may not be able to function if you put them into operation. There are some businesses that simply require employees in seats, seats that are customer-facing in a central location. But if you do have the flexibility to adopt some of these, you