Got Mail? - Data Shows Direct Mail Positively Impacts Business Traffic

Why Direct Mail Still Works—And How PrintHouse Makes It Easy

With so much digital noise, direct mail continues to deliver—literally and figuratively. It’s not just a nostalgic marketing channel; it’s a proven strategy that drives results, builds loyalty, and cuts through the clutter.

It Gets Seen—and Acted On
Direct mail boasts response rates over 30x higher than email. While inboxes are overflowing, mailboxes remain manageable. That’s why 79% of recipients act on mail right away, compared to only 45% for email. It’s physical. It’s focused. And it stands out.

It Feels Personal
Direct mail builds real connections. Whether it's a handwritten note style, a tailored offer, or a hyper-local map, it feels like it was made for you—because it was. With today’s variable data printing, every piece can be uniquely personalized, down to names, offers, and imagery.

It’s Easy to Understand—and Remember
Studies show direct mail is easier for the brain to process and leads to better brand recall—up to 70% higher than digital channels. People remember what they touch. And in an age of swiping and skimming, that matters.

Why Work With Us?
At Print House, we take the complexity out of direct mail. From data management to postal regulations, we handle it all—merging lists, applying variable data, personalizing every piece, and getting it out the door fast. Whether it’s a 500-piece appeal or a 250,000-piece campaign, we do this every day for Boston’s top institutions.

You bring the message—we handle the rest.