GraVoc Expands Service Offerings with Acquisition of Human Centered Design Firm, Centric Park

GraVoc announced that it has completed the acquisition of Centric Park, a new-breed design agency providing CX strategy and digital product design services to customers nationwide.
 
Founded in 2021, Centric Park redefines user experience design with a human-centered approach that examines how individuals interact with businesses and technology products. Centric Park uses groundbreaking research to inform the development of superior digital products. As a leader in CX strategy and digital product design, Centric Park has a stellar track-record in enhancing user engagement and optimizing digital experiences for prestigious clients such as MIT, Nationwide, and USAA.
 
Centric Park services include customer journey mapping, CX and UX auditing, rapid UX/UI design iteration, website and mobile app strategy and design as well as several foundational user research methods to tailor digital products to the specific needs of customers or employees.
 
The acquisition expands GraVoc’s service offerings and enhances the scope of GraVoc’s Creative Technology and Software Services teams.  Centric Park will continue its normal business operations through the remainder of 2024 as the two entities collaborate through integration. 
 
“We are thrilled to welcome the Centric Park team to the GraVoc family," said Nate Gravel, GraVoc President. “Our companies have always shared mutual respect for each other’s work. Centric Parks’ human-centered approach and high-quality design services are a great fit for the continued evolution of service delivery at GraVoc. This acquisition both complements and expands the scope of GraVoc’s services and positions us for continued growth as our customer needs continue to evolve and expand.”
 
Michael Kirkpatrick, Founder and CEO of Centric Park, added, “As I thought about accelerating growth and evolving Centric Park, GraVoc became a natural and obvious path. With GraVoc’s strength in technology and our strength in digital product design, we are well positioned to help our clients modernize the experiences their customers and employees have with technology. I am excited to work with GraVoc’s leadership to expand the impact we can have on our clients’ businesses.”