Chamber U: Social Media & Digital Marketing
Date and Time
Tuesday May 2, 2023
11:00 AM - 1:00 PM EDT
Part 1: May 2, 9, 16
Part 2: May 23, June 6, 13
Location
All classes are instructor led via Zoom
Fees/Admission
Cost per course: $3,000 (or FREE with Workforce Training Fund Express Grant)
Express Grant Application Deadline: March 31, 2023
This one offering is comprised of (2) Express Grant courses. Participants must apply, be approved, and attend both courses.
Most organizations located in Massachusetts that are in good standing with the Commonwealth/MassTaxConnect are eligible for the Workforce Training Fund Express Grant. Qualifying organizations with 100 or fewer employees will receive 100% reimbursement and those above 100 will receive 50%. Free assistance with obtaining the grant is provided in partnership with Growthco, a leader in organization and talent development, helping clients grow since 1994.
Contact Information
James Desrosiers, Growthco
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Description
Social Media & Digital Marketing I | May 2, 9, 16
Want to be a better social media marketer? This marketing course is for business owners, consultants, and professionals who want to learn social media and digital marketing skills to increase sales, visibility, and credibility. Training, assignments, and review will be via Zoom and email. Participants will work with instructor to:
1) understand the basic channels for digital and social media marketing
2) create specific goals and target personas
3) create a brand story to share online
4) learn how to use email, mobile, social media, and influencer marketing to get noticed.
Participants will learn the ‘what and why’ behind digital and social media marketing and create basic strategies for leveraging technology.
Social Media & Digital Marketing II | May 23, June 6, 13
Take your digital marketing and social media to the next level! This advanced marketing program is for business owners, consultants, and professionals who want to gain a deeper understanding of social media, digital marketing, and SEO -- and improve their measurement know-how. Training, assignments and review will be via video (Zoom) and email. Participants will work with instructor to:
1) create a social media and content strategy for specific social channels
2) evaluate keyword usage and plan for improving SEO
3) explore and practice multiple tools for creating and managing digital marketing content
4) learn how to use analytics to measure digital and social media marketing.
Participants will walk away with a plan to maximize their digital and social media marketing to meet top goals.
6 Weeks | 12 Hours
About the Instructor:
Robin Samora is a marketing and public relations consultant, award-winning blogger, author, and podcast host. She writes customized marketing plans to increase sales, visibility, and credibility to bring in the business you deserve. Robin is also a marketing partner with Express Grants program, a unique program in Massachusetts that offers businesses marketing, social media, and PR training with 100% reimbursement if your business qualifies. Most businesses are eligible!
This is a 2 part course. Participants will be registered for each course.
Most organizations located in Massachusetts that are in good standing with the Commonwealth/MassTax Connect are eligible for the Workforce Training Fund Express Grant. Qualifying organizations with 100 or fewer employees will receive 100% reimbursement and those above 100 will receive 50%. Free assistance with obtaining the grant is provided in partnership with GROWTHco, a leader in organization and talent development, helping clients grow since 1994.
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