Chamber U: Destination Creation
The Destination Creation course will help you improve how you market your business to the world, and help you attract more of your very best paying customers from both your local and out-of-town markets. Business owners/managers who apply the lessons of the class learn how to run their businesses more profitably and their businesses generate more media attention and gain more free publicity.
The Destination Creation Course is an 8-chapter class.
Chapter 1: Becoming a Destination Business
Chapter 2: Your Unique Positioning
Chapter 3: Your Leadership Responsibility
Chapter 4: Targeting Your Most Profitable Customers
Chapter 5: Capturing Consumer and Media Attention
Chapter 6: Creating a Customer-Focused Company
Chapter 7: Marketing Your Destination Business
Chapter 8: Collective Marketing
Class Facilitator: Deanne Healey
8 Weeks | 16 Hours
About Jon Schallert:
Jon developed over the course of twenty-four (24) years by studying and interviewing over 10,000 independent business owners in over 500 cities and towns.
Jon’s Destination Business Strategy has been used around the world by businesses large and small to help them capture more market share, even when larger, better-capitalized competitors seemingly have the advantage. His process examines how a business elevates their unique qualities that a targeted customer finds most important. When independent business owners apply Schallert’s strategy, they naturally attract more local consumers along with customers from outside their traditional marketplace. Businesses also begin to attract more free publicity from the media, which in turn attracts more consumers than traditional advertising could ever reach.
Most organizations located in Massachusetts that are in good standing with the Commonwealth/MassTax Connect are eligible for the Workforce Training Fund Express Grant. Qualifying organizations with 100 or fewer employees will receive 100% reimbursement and those above 100 will receive 50%. Free assistance with obtaining the grant is provided in partnership with Growthco, a leader in organization and talent development, helping clients grow since 1994.