Creating and hosting events that drive shopper traffic to shopping centers while providing advertising opportunities for retailers and prospective marketing clients.
Working with center retailers to increase sales and achieve individual goals.
Forging relationships with local organizations to create grassroots programming events to continue to draw shoppers to centers.
Managing digital marketing and social media accounts: Facebook, Twitter, Instagram, mall website.
Laura Swanson is the Executive Director of the Enterprise Center at Salem State University. The Center offers a broad cross section of business programs to support entrepreneurs, as well as small and medium sized business that are growing on the North Shore. As Executive Director Ms. Swanson is responsible for over 100 business programs offered by the Center, each year, as well as the management of the Center’s 53,000 sq. ft. building that houses approximately 40 tenants. She works closely with Salem State University and its entrepreneurship programs for students and manages the work of the North Shore Alliance for Economic Development.She has been with the Enterprise Center since 2008 and previously served as its Chief Operating Officer.